Hypercard redefines benefits with an exclusive AMEX-integrated credit card, harmonizing company and employee needs while simplifying processes and enriching lifestyles.

Hypercard Rewards

Employees often view company-provided benefits as minor perks, offering little impact on their daily lives. Hindered by outdated software and cumbersome approval processes, the true value of these benefits is lost in the shuffle.

Hypercard seeks to transform this perception by introducing a personal credit card for employees that merges the exclusivity of the AMEX network with tangible lifestyle benefits. This innovation aims to resonate with both the companies that offer it and the employees who use it, highlighting a revolution in workplace benefits.

Hypercard steps away from the norm, offering a personal credit card tailored for employees. By blending the exclusivity of AMEX with real lifestyle perks, it aims to reshape how both companies and their staff view workplace benefits.

Contribution

As part of the Daybreak Studio team, I was responsible for developing the brand language, product design, and art direction for Hypercard. This included co-creating the wordmark and defining the visual identity of the product. I also helped guide the art direction and production for the 3D renders, ensuring they aligned with the brand's vision and values.